Fan of aviation and aviation design that I am (I inherited this from my Mom, who designed interiors for Boeing’s SST and worked on the Calder Braniff project, among other aircraft assignments), I followed with interest today’s unveiling of American Airlines’ new identity. While I think the team at FutureBrand has done a tasteful job overall with the assignment, I can’t get with the vertical stabilizer (aka tail) treatment. It reminds me of candy canes, or barber shop poles, or even piano keys. It’s way too angular and sharp — severe — to my eye. Doesn’t flow. If you’re looking for a red, white and blue color scheme that evokes a flag, British Airways’ design is much more attractive. For comparison, here is AA’s new design scheme, stacked above a representative sample of BA livery. Which do you prefer?