Has Facebook Made a Major Change to Its Cover Image Guidelines?

The following screengrabs of this page in Facebook’s Help Center were both captured earlier today, March 19, 2013. One was captured by me, the other by a different (logged in) user. Note that the stipulations regarding “no calls to action” and “no contact info,” among others, have been removed in the newer version, and also that the title for this guideline entry has been changed in the updated version.

The stipulations have also been removed from the Facebook Pages Terms page as well.

If this is not a mistake on Facebook’s part, made during the course of updating the guidelines pages, it represents a major change. Will we now see cover images with “BUY NOW!!!” along with URLs and phone numbers? It’s hard to believe that Facebook would reverse course like this.

What do YOU see when you visit the links above?

Updated Cover Image Guidelines

Updated Facebook Cover Image Guidelines

Previous Cover Image Guidelines

Previous Facebook Cover Image Guidelines

About Mark Frisk
  • http://www.facebook.com/NJLivadas Nicholas Livadas

    If you see a page that uses tacky cover photos, just don’t Like it. Rules against text is an unnecessary limitation. Think of poetry, typography, memes, and greeting cards

  • http://markfrisk.com/ Mark Frisk

    Thanks for the comment, Nicholas. There are no rules against text in either version of the guidelines. However, there are (or “were,” if this update is accurate and not rolled back) rules against including text in the form of calls to action and contact info in cover images. This represents a pretty big change to the guidelines that have been in place ever since cover images were first rolled out. Facebook’s rationale for prohibiting calls to action and contact info has been specific and detailed. It’s just hard to believe they’d change their minds on this. But anything is possible…

  • http://www.facebook.com/people/Hagar-Kelly/1174097378 Hagar Kelly

    one thought came to me – if they’re gonna make it only 20-percent text, they relaxed the “call-to-action” part to keep SOME ad revenue (grin)

  • http://markfrisk.com/ Mark Frisk

    Interesting, Hagar. Can you elaborate?