The following screengrabs of this page in Facebook’s Help Center were both captured earlier today, March 19, 2013. One was captured by me, the other by a different (logged in) user. Note that the stipulations regarding “no calls to action” and “no contact info,” among others, have been removed in the newer version, and also that the title for this guideline entry has been changed in the updated version.
The stipulations have also been removed from the Facebook Pages Terms page as well.
If this is not a mistake on Facebook’s part, made during the course of updating the guidelines pages, it represents a major change. Will we now see cover images with “BUY NOW!!!” along with URLs and phone numbers? It’s hard to believe that Facebook would reverse course like this.
What do YOU see when you visit the links above?
Updated Cover Image Guidelines
Previous Cover Image Guidelines